Tims&B Productions, a renowned production company from Turkey, sought to engage a global audience for the promotion of their new series in 2023, #AnotherLove, starring Hande Erçel and Burak Deniz. We aimed to create a campaign that not only reached viewers across different regions but also connected with them on a personal level.
01 — Key objectives
- To foster a deep, personal connection between the global audience and the show’s lead actors.
- To harness AI technology for bridging language gaps and enhancing fan engagement.
- To create a viral social media campaign that would increase the show’s visibility and appeal worldwide.
02 — Strategy
Apostrophe Entertainment devised a first-of-its-kind Q&A campaign where fans were encouraged to ask questions in their native languages. The innovative use of AI translation technology enabled Hande Erçel and Burak Deniz to respond in the fan’s mother tongues, making each interaction unique and personal.
03 — Tactics
- A global call for questions on social media was initiated, encouraging submissions in any language.
- Cutting-edge AI translation tools were integrated to facilitate different language translation.
- A video was produced featuring Hande Erçel and Burak Deniz responding to the questions in the various languages, providing a sense of personal connection and recognition.
- The content was disseminated across multiple social media platforms to maximize reach and engagement.
04 — Results
- The campaign successfully captivated over 2 million people globally.
- There was a significant surge in likes and shares, evidencing the campaign’s virality.
- Fan feedback was overwhelmingly positive, with a notable appreciation for the personal touch added by the language-specific responses.
- The campaign generated substantial media coverage, further amplifying its reach and reinforcing the global appeal of #AnotherLove.
05 — Conclusion
The campaign set a new precedent in audience engagement, leveraging AI technology to deliver a highly personalized experience to fans around the world. The campaign not only enhanced the global visibility of Tims&B Productions and the series #AnotherLove but also showcased Apostrophe Entertainment’s innovative approach to marketing in the entertainment industry.