Apostrophe Entertainment led the PR campaign for Bolytics around the Chinese distribution of Voltaire in Love, the historical drama from Germany’s ZDF Studios, securing broad international trade media coverage for the series’ entry into one of the world’s most significant content markets.
The campaign highlighted the series’ launch on Sohu Video, one of China’s leading online video platforms, alongside its distribution across five major regional broadcasters: Sichuan TV, Guizhou TV, Shandong TV, Henan TV, and Jilin TV. Apostrophe positioned the deal as a compelling story around the growing connection between European content and Chinese audiences, generating strong visibility across the international entertainment press.
Building on that momentum, Apostrophe then secured a thought-leadership opportunity for Bolytics Founder & CEO Bo Zhang in Broadcast International. Her guest article, “How US-China Standoff Is Creating Opportunity,” expanded the conversation beyond a single distribution deal, positioning Bo Zhang as a voice on the evolving relationship between Western content and the Chinese market. Together, the campaign combined targeted PR with executive positioning to strengthen Bolytics’ profile across the global entertainment industry.
