Apostrophe Entertainment secured exclusive coverage on Deadline for the launch of Indicium Consulting and the inaugural SICA Abidjan event, two landmark moments for the African content industry on the global stage.
Indicium Consulting, founded by former MIPCOM heavyweights Liliane Da Cruz and Samira Haddi, represents a bold new chapter in African content market development. Apostrophe crafted and executed a targeted PR strategy to ensure the launch received the international trade press attention it deserved, placing the news exclusively with one of the world’s most influential entertainment publications at precisely the right moment.
The Deadline piece introduced Indicium Consulting to the global entertainment industry and positioned SICA Abidjan as a significant emerging event on the international content calendar.