01 — Project details
In October 2025, OGM UNIVERSE, a rising powerhouse in Turkish drama distribution, set the stage for its first global brand appearance at MIPCOM, the world’s leading entertainment content market in Cannes. Apostrophe Entertainment was trusted with orchestrating every aspect of this pivotal moment.
Held on October 14, the day unfolded with high-profile press conferences at the Majestic Hotel, followed by a dynamic launch event at Copal Beach Cannes – all designed to introduce OGM’s three upcoming premium dramas (The Fall of the King, Reborn, and 6 of Us) and establish OGM Universe as a serious global player in the content market.
02 — Creative process
Our creative strategy focused on more than promotion, it was about identity building. We unified all touchpoints under the OGM UNIVERSE brand, crafting an elevated, cinematic tone. Every detail was tailored to signal world-class storytelling, market readiness, and strong creative leadership.
From concepting the guest experience to briefing moderators, from pre-event design to RSVP messaging – we ensured every output contributed to a lasting impression.
03 — Execution
Press Conferences – Majestic Hotel Cannes
- Full production of 3 conferences including event flow, moderator alignment, technical coordination, and live supervision.
- Managed hospitality and press seating while ensuring seamless technical delivery and visual consistency.
Launch Event – Copal Beach Cannes
- Full event concept and entertainment production: we booked and managed performers and entertainers to elevate atmosphere
- On-brand decorative installation: from drama-themed visuals to venue branding and guest touchpoints
- Managed guest list, media hospitality, and live coordination across international suppliers
- On-site, we led the experience: running flow, media check-in, and partner integration
Post Event
- Led all follow-up communications with guests, VIPs, and press
- Ensured smooth delivery of press assets and thank-you outreach to media partners
04 — Results
- OGM Universe’s first-ever global brand campaign executed with prestige, clarity, and style.
- Full-capacity attendance across all events with active participation from international buyers, media, and executives.
- Generated widespread press coverage and visibility during MIPCOM.
- Significant press traction and brand perception gains positioning OGM Universe as a top-tier Turkish drama exporter on the global stage.